The Switching Job of Community Television Sporting activities Broadcasting

If there is been one immutable rule all over American television record, it's been community news. Just about from the moment the station very first signed on air, they commenced carrying nearby information where by sports activities generally performed a major position. An absence of consistent programming sources in these early several years led lots of stations to turn to sports activities to fill their broadcasting schedules. Ny's WNBT tv signed on to broadcast in July 1941, and its to start with broadcast was an expert baseball match ("NBC Heritage", 2003). When developing nearby newscasts to match their viewers, these stations commonly included sports and weather. By way of example, in 1961 WKMG started off its to start with full-time news department in Orlando. Newscasts include things like Frank Vaught's sporting activities experiences ("The history of," 2003).

Sports have held a dominant place in nearby news broadcasting for a number of a long time, but latest market developments have referred to as into issue this place. Segmented audiences, modifying demographics, and declining news profitability have forced the station to reexamine its local sporting activities phase. “Athletics has become the very last regions of Television in which individuals do issues the way they always have,” says tv government Elliott Wiser. “(These days) a brand new solution is necessary” (Deggans, 2000).

Dilemma for Neighborhood TV Information

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Task for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 2/three가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 seventy six%로 증가했습니다. 2001년 9월 테러 이후에도 지역 뉴스 시청률은 seven% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and Television Information Director’s Affiliation(“Modifying channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). TV 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 four~5개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Trouble for Regional Television Sports

None of the is good news for that neighborhood tv sporting activities sector, that's more and more less than scrutiny from station execs. In spite of its traditional existence inside community newscasts, sports activities have long been viewed as a "tuning" aspect. In keeping with a survey by the Radio and Television Information Directors Foundation, only 31% of viewers claimed they had been 'incredibly interested' in sports activities and 32% ended up 'fairly fascinated' ("Journalism and Ethics", 1998). This compares to 72% who expressed curiosity from the weather. "Sports activities are exceptionally polarizing." stated tv information advisor Brent Magid. “The bulk can settle for, leave, or despise” (Greppi, 2002).

Reports have revealed that women are much a lot less interested in sports activities than Adult men (Gantz and Wenner, 1991; Perse, 1992), and a lot of stations have acted appropriately. In 2000, Tampa's WTSP dropped the sport from its early evening newscasts. In accordance with station information director Jim Church, "Telling a Tale when no one is listening isn't a superb usage of air time" (Deggans, 2000).

Some stations have removed the Activity, while some have lessened their allotted time. Based on the day on the 7 days (weekends have additional sporting activities time), sporting activities segments have traditionally acquired involving a few and 5 minutes of area news protection. Given that number is all the way down to about a minute. In 2002, Pittsburgh's KDKA Reduce time for sports activities by just 3 as well as a 50 percent minutes for 3 several hours of reports. Some others from the field have executed new techniques, for instance athletics stories that target much more on individuals than scores or cater to a wider information viewers. "What we're trying to do now could be address athletics as news," says KDKA information director Al Blinke. “We want to do some thing beyond sporting activities” (Finder, 2002).

Dialogue

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 Television 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Modifications in area athletics could be a mirrored image on the incredible upheaval taking place through broadcast news. If your sports activities sector is now not Risk-free, what about other information components? CBS Team News Vice chairman Joel Cheatwood (Trigoboff, 2002) said, 스포츠중계 “[All this] forces us to reexamine the [news] design.”

On a more rapid degree, variations while in the local athletics sector straight affect 1000s of aspiring sportscasters. Stations which are cutting down their dedication to athletics can also be minimizing their sporting activities workforce amounts, which impacts The work market. Yet another information director said, "[Sports activities on newscasts] is dying." “We went from two comprehensive-time sportsmen to one entire-time, a person in control of the information a few days per week, and it had been a combat to remain there.”

Similarly essential, alterations in just how sports are presented are forcing sports activities broadcasters to discover new solutions. No longer can sportscasters concentrate on scoring. They've got for making the presentation extra engaging for regular followers. This can be also critical for journalism educational facilities across the nation, which need to document what stations want within the sports activities sector and update their instruction curricula.

Will these alterations operate or persist? Athletics journalist Chuck Finder (2002) commented to the transform in KDKA, “Enable’s reserve remaining judgment right until September, in the event the Steelers, college, and highschool soccer seasons start off in earnest. Then the station might be . There may be an mistake in clock management.”

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